SMILE Fundraising

Together, lets create positive change.

Together, lets make the world a better place.

Together, we can make a difference.

At SMILE Fundraising, we are dedicated to making a positive impact in the world. With a proud track record of raising well over 100 million for various charitable causes, we are committed to changing lives and spreading joy.

Discover our story and learn more about our passion for making a difference on our About Us page. Join us on this incredible journey as we continue to raise funds and create a brighter future for those in need.

Our History

How it started, how it went, and where we are now

June 2013

June 18th, 2013

Company Founded

SMILE Fundraising Ltd. was officially registered, marking the beginning of our incredible journey with just two fundraisers driven by a shared vision for positive change.

November 2013

November 19th, 2013

First day on the doors

A significant milestone as a team of four fundraisers took to the doors on behalf of our first charity partner, laying the foundation for enduring partnerships that continue to thrive today.

January 2014

January 31st, 2014

First Office

An exciting step forward as we secured our first office space in the heart of Newcastle city centre, providing a dedicated hub for our operations overlooking the picturesque Tyne.

February 2014

February 10th, 2014

Welcome Calls

The very first day of our welcome call programme. It has grown a lot over the years; every single welcome caller in our contact centre is an experienced fundraiser, making it a huge success not only for attrition but for vulnerability too. With their previous fundraising experience, they already have a wealth of fundraising knowledge. Signups with a completed welcome call from our contact centre are 50% less likely to no-show.

May 2014

May 29th, 2014

Raised our first million

A pivotal moment as we achieved our first major milestone, raising an astounding one million pounds for our growing roster of charity partners with the help of 65 dedicated fundraisers.

May 2015

May 26th, 2015

Our 5th Client

Witnessed the expansion of our impact as we welcomed our fifth charity partner, allowing us to run five simultaneous campaigns and multiply the positive change we could create.

April 2016

April 6th, 2016


Marked a period of significant growth as we outgrew our original office space and moved to a larger premises in Newcastle, now serving as the home to our regional and head offices as well as our welcome calling team.

October 2016

October 4th, 2016

Raised our 10th million

As a testament to the unwavering dedication of our 408 remarkable fundraisers who helped us surpass the milestone of raising ten million pounds for our now eight charity partners.

November 2017

November 30th, 2017

Started Private Sites

Marked a new chapter as we leveraged our collective knowledge and experience to establish our first private site teams, pioneering a fresh and exciting fundraising venture.

February 2018

February 9th, 2018

First Fundraiser to raise over £1 million

A moment of celebration as our esteemed fundraiser, Naomi, achieved the remarkable feat of personally raising one million pounds, inspiring future generations to follow in her footsteps.

June 2018

June 18th, 2018

5th year

A joyous occasion as we commemorated our fifth year as a company, reflecting on the milestones reached and the lives positively impacted along the way.

June 2018

June 29th, 2018


A new era as we transitioned from traditional paper-based methods to a digital platform with our very own app, enabling us to unlock new levels of growth and efficiency.

August 2018

August 25th, 2018

Started Events

Witnessed our expansion into events fundraising, we first partnered with Stonewall for a weekend-only event that not only broke company records but also raised an astounding £41,796.90 for this worthy cause.

January 2019

January 22nd, 2019

First Lottery campaign

Marked the extension of our partnership with RNIB and the launch of our first-ever lottery campaign, further diversifying our fundraising efforts.

March 2019

March 11th, 2019

Raised our 25th million

Became a milestone to cherish as we reached our 25th million in funds raised, a testament to the dedication of our 1,442 fundraisers and the trust placed in us by our 13 charity partners.

March 2020

March 20th, 2020

Covid19 Pandemic

Brought unprecedented challenges as the world faced uncertainty. In response, we temporarily ceased fundraising and placed our valued employees on the furlough scheme.

July 2020

July 29th, 2020

Return to Work

Marked our triumphant return to the field, prioritizing the safety of our fundraisers and the public by implementing stringent safety measures, allowing us to resume raising funds for our charity partners.

August 2020

August 3rd, 2020


Became a pivotal moment as we underwent a comprehensive company-wide restructuring, transforming our fundraising model, improving attrition rates, and implementing a fairer compensation structure for all fundraisers.

December 2020

December 15th, 2020


Showcased our resilience and growth following the restructuring, as we witnessed significant progress in our fundraising programs, fortified by new subcontractor partnerships.

September 2021

September 21st, 2021

Raised our 50th million

Marked a momentous achievement as we surpassed the fifty-million-pound mark, a testament to the collective efforts of our 2,699 fundraisers and the enduring support of our 22 charity partners.

November 2022

November 15th,2022

Recruiitment Revamp

We were delighted to welcome our exceptional new recruitment team to our office. As a key addition to our dynamic workforce, they bring a wealth of expertise and a passion for sourcing top-tier talent. Their strategic focus lies in attracting the best individuals across all of our regions, enabling our company to thrive and reach new heights.

December 2022

December 9th, 2022

Raised our 100th million

We celebrated an extraordinary milestone raising over one hundred million pounds for our 26 charity partners, with the unwavering dedication of 4,386 fundraisers. To date, we have raised an astonishing £164,650,157.84

June 2023

June 18th, 2023

10th year

Signifies a decade of impact as we commemorate our 10th anniversary as a company, coupled with the launch of our brand-new website, enabling us to continue fostering positive change for years to come.

July 2023

July 3rd, 2023

Embracing Inclusivity: Welcoming Our First Wheelchair User and Ensuring Accessibility

We welcomed our first wheelchair user to our fundraising team. This milestone inspired us to prioritise accessibility in all our new office spaces. We are committed to creating an inclusive environment where everyone can thrive.

May 2024

May 24th, 2024

Raised our 150th million

We celebrated an extraordinary milestone raising over one hundred million pounds for our 32 charity partners, with the unwavering dedication of 6,973 fundraisers. To date, we have raised an astonishing £164,650,157.84